How to re-brand Nigeria – Amaechi, Aregbesola, Usman, others

BY CLIFFORD NDUJIHE, PRINCEWILL EKWUJURU & ESTHER ONYEGBULA TWO governors, a minister, eminent professionals and technocrats, yesterday, took a critical look at the global image of Nigeria and returned a heart-rending verdict: The country has a poor image, which needs to be urgently re-branded to spur development and catapult the country to her deserved position in the comity of nations. River State Governor, Rotimi Amaechi; his Osun State counterpart, Rauf Aregbesola; and National Planning Minister, Shamsudeen Usman, were among those who proffered solutions to the nation’s appalling image.

They spoke at Verdant Zeal’s fifth anniversary lecture titled: “Between Pessimism and Pragmatism: Nigeria’s brand image and global competitiveness,” held at the Civic Centre, Ozumba Mbadiwe Avenue, Victoria Island, Lagos. continued