Ghana : African Brand Is Sweet on Obama

By WILL CONNORS

Jane Hahn for The Wall Street Journal

Obama biscuits are wrapped at the United Biscuit factory in Ghana.

ACCRA, Ghana—The expansion of a small cookie factory on this city's outskirts offers a glimpse of how Obamamania in Africa is developing from a fad into a lasting brand for local companies across the continent, even as the U.S. president's popularity takes a hit at home.

Marc Skaf, a portly man of Lebanese-French stock, is the managing director of United Biscuit Ltd., maker of the "Obama biscuit." Mr. Skaf is overseeing the expansion of the company's main factory, which during peak production churns out 2.8 million biscuits a day. The Obama biscuit accounts for about 60% of current production. The round cookie stamped with the company's logo comes in regular, ginger flavor and the latest, ChocObama. Its package bears an image of Mr. Obama, and can be found in small roadside shops across Ghana.

continued